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is it possible to embed a variable name in a database field?

for example.

in your database you have.... 'something for $user to read'

and for it to return 'something for torniquet to read'

It`s possible, but not in that way. You cannot store variables in the database itself, however, you can construct a method to identify certain text strings and let the database find the corresponding items. Like in your example "let %user% read bladiebla book." You can also do something like: %user_name(39383)% , where, in the backend you write a function to get the user name with id 39383.